Myra Golden is a highly sought-after speaker and one of America’s most recognized experts on customer service. She has become internationally renowned for her energizing delivery of hard-hitting advice that leads to dramatic and immediate changes in attitudes and behavior.An author, online columnist, video producer, and motivational speaker, Myra has been called “the powerhouse driving customer service improvement within many of the world’s best-known brands.”Myra has designed and produced customer service programs for such clients as Verizon Business, McDonald’s, Coca-Cola, National Car Rental, Michelin Tires, and Frito-Lay. In 2001 Myra gained national prominence when she began teaching a customer service transformation system that helps service professionals create warm experiences, surprise and delight customers, and completely restore customer confidence after anyservice failure. Over 90% of the organizations using Myra’s system realize measurable improvements in customer retention rates, customer satisfaction levels, and document drastic reductions in the amount of money it takes to resolve customer problems.Myra is the former global head of Consumer Affairs for Thrifty Rent-A-Car System, where she led a strategic team that regained the goodwill of unhappy customers and she worked with the company’s loyalty program to create value for the most frequent customers. It was this position that taught Myra the bottom-line value of restoring customer confidence after service mishaps.She has a Bachelor of Arts in Psychology and a Master of Human Relations. Myra’s psychology background has uniquely positioned her to develop critically acclaimed programs for dealing with difficult customers and understanding the psychology of recovery.